Press Release
Aug, 8, 2012Marley Coffee UK and Future Baristas Stir It Up at Puma Yard
As big crowds have watched the Team GB and Jamaican gold rushes on the Puma Yard big screen, Marley Coffee UK and Future Baristas have been producing cups of black gold. The 19 day pop up at Puma Yard has seen the Future Barista Programme engaging local young people in the coffee industry through training sessions, volunteering and paid work.Founded by Bob Marley’s son, Rohan, 10% of profits from Marley Coffee UK go to the Kicks For Cause Foundation in Jamaica. Over this side of the Atlantic Marley Coffee UK’s work with the Future Barista Programme is aimed at encouraging local young people to access careers in the UK’s booming coffee industry.
Future Barista Programme Manager Andy Gold said “Despite the fact that the UK coffee shop industry is now a £5billion industry of 14000 shops, too few local young people are getting a foothold in entry level barista jobs. Our work is about giving young people the skills and confidence to access comparatively well paid barista jobs and to understand how that can be a stepping stone to a variety of well paid careers such as in Management, Barista Training or even Machine Engineering.”
Future Barista Training Director Miranda La Crette said “It’s been great delivering training sessions at the Puma Yard and seeing how our future baristas have been energized by the environment. It’s provided a great context for showing how dynamic and fun starting a career in coffee can be if you master the skills you need to succeed.”
Ojay, 21 who has been working for Marley Coffee UK at the Yard after completing training and trialing sessions said. “I’ve learnt a lot being here. I’d done some volunteering before where I’d had a taste of working with coffee but now after my time here, earning, learning and getting to be a part of this amazing event, I’m really excited about where this can lead.”
Response from Brick Lane’s coffee drinkers has also been positive.
Nicola from Glasgow, in town working on the Olympics said: “When I explained the kind of coffees I like I was confidently recommended a dark roast filter coffee called Buffalo Soldier, by a young man I found out later was just on his first day as a volunteer! I’ve been coming back for my straight black everyday.”
David from Cape Town said “Been taking a break from my work everyday for a Marley Mocha and to soak up the atmosphere in the Yard. Coffee and service has been fantastic.”
Although everyone’s individual story is different, the majority of those young people engaged by the Future Barista Programme are ex-offenders or have had experience of care or homelessness and are taking the steps to make the transition to successful independent living. By the end of this pop up over a dozen young people will have received a hands on training session from leading industry trainer Miranda La Crette, 6 young people will have worked as a volunteer on the cart getting a chance to develop and prove the skills that make for success in the workplace. 4 local young people will have been engaged in paid work opportunities.
Ends
For further press information on Marley Coffee and the Future Barista Programme, please contact David Clarke at Rock-PR. e: david@rock-pr.com t: 07773 225516Notes to Editor
Marley Coffee has just launched in the UK with three premium organic blends inspired by Rohan Marley’s reggae heritage and beliefs. The range includes:
- Marley Coffee One Love Organic Coffee Blend
- Marley Coffee Buffalo Soldier Organic Coffee Blend
- Lively Up! Organic Coffee Blend
www.marleycoffee.co.uk
About Marley Coffee:
Jammin Java, doing business as Marley Coffee, is a U.S.-based company that provides sustainably grown, ethically farmed and artisan roasted gourmet coffee through multiple U.S. and international distribution channels, under the Marley Coffee brand name. Marley Coffee products seek to live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital. A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation, which aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica and beyond. For sales inquiries, please contact sales@marleycoffee.com.
The Company’s common stock is quoted on the OTCBB under the symbol JAMN. Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee. Learn more about other Marley Family ventures by visiting www.BobMarley.com, The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.
Forward-Looking Statement:
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Examples of forward-looking statements include, statements regarding future growth, revenues and financial results, expected product developments (including, without limitation, growth through the Company’s multichannel strategy, placement of more products with retailers throughout the year, revenue from sales from the branded vending and foodservice manufacturers and, in other similar relationships, as well as to be developed with BikeCaffe), future relationships with retailers and distributors, and intentions to expand into new geographic and product markets. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.
Included in these risks are our going concern and liquidity risks. Our ability to meet our obligations in the ordinary course of business is dependent upon our ability to sell our products directly to end-users and through distributors, establish profitable operations through increased sales and decreased expenses, and obtain additional funds when needed. Management intends to increase sales by increasing our product offerings, expanding our direct sales force and expanding our distributor relationships both domestically and internationally. There can be no assurance that we will be able to increase sales, reduce expenses, or obtain additional financing, if necessary, at a level to meet our current obligations. As a result, the opinion we have received from our independent registered public accounting firm on January 31, 2012 consolidated financial statements contains an explanatory paragraph stating that there is a substantial doubt regarding our ability to continue as a going concern.
Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company. The Company's SEC filings are available at http://www.sec.gov.
