Organic Coffee Information
OUR COMMITMENT TO ITAL: FOOD THAT'S PURE, TRUE AND VITAL
Marley Coffee is committed to respecting the environment, which is why we only use beans from coffee farms that adhere to strict sustainability ethics. It is the Marley family's hope that the Marley Coffee farm will inspire other Jamaican farmers to join the organic movement, by showing them that sustainable farming can be profitable. And in fact, be more affordable than conventional farming. Our Jamaica Blue Mountain® beans are shade-grown under a canopy of rainforest-preserving trees at an elevation of over 3000 feet, without the use of chemical pesticides, herbicides, fertilizers or other additives. Biodiversity and organic farming methods make for healthier soil, prevent water contamination, provide habitat for dozens of species of migratory birds, and form a critical component of Marley Coffee's exceptional flavor.
Look for the Soil Association Organic UK seals on the bags of our beans sourced from our committed coffee farm partners around the world. One thing a lot of people do not take into consideration when buying products labeled Certified Organic is that the process of certification can be prohibitively expensive. To be fair to farms of all sizes, Marley Coffee monitors its sources using the highest ethical standard ITAL. In this way, Marley Coffee promotes the sustainable efforts of small farmers in the poorest rural communities.
The "ITAL" seal is how we denote our commitment to these principles. In Rastafarian parlance, the initial syllable of a word is often replaced with the letter "I" as a way to express the self-determination of the human race. Thus, eternity becomes iternity, creation begets iration, and from vital comes ital. We developed the ITAL seal, as our own promise and guarantee Marley Coffee will fight for what's pure, true, and vital. From the biodiversity of our own farm to the ethical treatment of our farm's workers, we pride ourselves on knowing where and whom our beans come from, and how they are grown, harvested, and roasted. We pride ourselves on making our coffee...ITAL.